Rapid Fire 

Work philosophy:
Fail fast.
Life philosophy:
Pay what it costs.
Personality type:
ENTJ-A
Hard skills:
SEO strategy, full-funnel marketing, and performance analytics. AI-enabled workflows, integrating tools for competitive research, insights, and reporting. Executive communications & thought leadership. Cross-functional campaign leadership in matrix organizations.
Soft skills:
Decisive leadership in high-stakes environments, translating complexity into clarity for executives and clients, persuasiveness c/o extreme authenticity, adaptability.
Work/Life Balance:
There can only ever be one winner.
Competing priorities:
Do what’s important over what is urgent.
Favourite practice:
Leaving space between the strategy and the execution.
Best advice from a mentor:
We don’t get want we want in life. We get what we negotiate for.
Views on AI:
AI talks the talk. People still have to walk the walk.
Most rewarding project:
Any initiative that aims to grow wealth on a niche, underserved client segment.
Least rewarding project:
Any initiative built for optics instead of outcomes.
Most underrated skill in marketing:
Knowing what not to say.
Metric that matters most:
Sustained adoption, inner satisfaction.
Actual KPI’s:
Time spent on site, bounce rate,
Biggest Industry Misconception:
That digital transformation is about technology. It’s about people, behaviour, and culture.
Most Outdated Corporate Practice:
Proudly socializing vanity metrics without regard for the impact of those numbers.
Creating content for the sake of keeping up with the general pace of content, before determining audience and distribution tactics.
Managing stakeholders, partners, collaborators, and executives in matrix org’s:
Start with the end in mind. The first team meeting should be about ROI, and how ROI will be positioned if there is no increase in revenue but other net benefits to the initiative.
Approach to Ultra-High-Net-Worth Clients:
Discretion first, insights second, engagement third.
Best way to be a leader:
Leadership has nothing to do with authority, and true leaders provide clarity - verbal, written, and in their own actions.
Worst quality in a leader:
Indecision
Best quality in a leader:
Decisive action in the face of fear
Workplace policies that should be universal:
Champion the underdog.
Favourite quote:
There is no such thing as one way liberation. When you free yourself, you free those around you.